(Source: Instagram)
TikTok
Nick Austin has 9.4 million followers on TikTok till date. He initially started posting only skateboarding videos, later expanding his content to include lip-sync, dance and videos based on trends. He went viral in 2019, and joined the Hype House in 2020, only to leave that same year.
It can be said that his following on social media grew, after he left the Hype House. His follower and view count grew substantially after leaving the content collective. He now posts vlogs about parts of his personal life, and often includes his romantic partners in the same. He gets the majority of his income from TikTok till date and he is said to earn at least, if not more than $200k per year from this platform.
In May 2020, after leaving the Hype House, he started to post only occasionally as he was taking a break from social media, as a result of which, many fans could not see posts from him between May 2020 and May 2021. He attributed the leave of absence to getting overwhelmed by social media, not knowing what kind of an image and public persona he wanted to have, not knowing what kind of content he wanted to post, as well as the blurring boundaries between his personal and professional life.
YouTube
Nick has 521k subscribers on YouTube as of 2022. He mostly posts vlog content on the channel, which includes his girlfriend as well. YouTube is his second major source of income as of 2022.
In May 2020, he posted a video, saying that he was leaving the Hype House:
He did not post many YouTube videos between May 2020 and May 2021, except one where he surprised his mother with her dream vacation. He attributed the leave of absence to getting overwhelmed by social media, not knowing what kind of an image and public persona he wanted to have, not knowing what kind of content he wanted to post, as well as the blurring boundaries between his personal and professional life.
He addressed the same in his May 2021 YouTube video:
However, with all being said, he has started posting regularly on YouTube as of 2022.
Twitch
Nick Austin has 39k followers on Twitch. He mostly streams games like Fall Guys, VALORANT, Just Chatting, Fortnite, Phasmophobia and Vampire: The Masquerade- Bloodhunt. Although he started this as a side venture, his Twitch following is currently steadily growing, given the fact that he streamed 3 days a week initially. He now does weekly streams. He started his Twitch channel sometime in 2021.
Merchandise
Nick Austin has his own merchandise, where he sells clothing like hoodies, sweatshirts and T-shirts with his signature “teddy bear with balloons” insignia. It is currently available on Fanjoy.co.
Brand Deals and Sponsorships
Nick Austin has been a brand ambassador for brands like The North Face in 2021. He also partnered with TBS in 2022, taking on the Oregon Trail with the collective Miracle Workers.
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